Are Applications the Future of Digital Marketing?
A few years ago it became nearly unthinkable to have a business without having a website for it. That’s still the case, …
7 Lessons Your App Developers Need on Marketing Apps
Some really awesome apps are failures. (Some really crappy apps are successes, too, but that’s another story.) These fai …
Why Your Travel Company Needs a Branded App
In today’s digital world, it’s important that ever company has a mobile app in order to reach its customers. Statistics …
Understanding How Mobile App Conversion Tracking Works
Every marketer requires data to formulate actionable insights and ultimately improve marketing effectiveness. By employi …
Are Your App Developers Ready for ‘Application Insights’?
Application Insights is a new project by Microsoft. It is an APM or App Performance Monitor. The announcement by Microso …
Is There Money in App Development? The Profitability of Today’s App Industry
How much money can an app make? The answer depends on a variety of circumstances.
How Can App Developers Assist in Your Branding Efforts?
When is an app not just another app? When does the app become an important part of your overall branding efforts, bringi …
5 Essential Tips for Creating a Successful Branded App
Creating a branded app is an essential step to take to maximizing your company’s reach — especially since more than 42.4 …
The Art of Content Curation
Content curation has become a standard model for distributing content on digital media. It gives users a variety of diff …
6 Tips for Getting the Most Out of Mobile App Analytics
As mobile devices are increasingly used for content consumption and e-commerce, it’s no wonder marketers and developers …
