Launching Your App
Prepare for a successful launch with app store optimisation, marketing strategies, and launch day execution plans.
Latest Launching Your App Guides
Our most comprehensive and in-depth resources, handpicked to give you detailed insights, practical strategies, and expert guidance on the topics that matter most to app creators.
More Launching Your App Guides
Additional expert guides covering essential topics and proven strategies to help you navigate every stage of your app development journey.
-
Expert GuideHow Can I Check If My Onboarding Flow Is Too Long?
Learn the benchmarks for app onboarding flow length, spot drop-off warning signs, and test if your first-time user experience is losing people.
Read guide → -
Expert GuideHow Can I Tell If My App's Pricing Fits the Market?
Learn if your app pricing matches market benchmarks with proven strategies from 9+ years building apps across every major industry.
Read guide → -
Expert GuideHow Should You Price Your App for Maximum Downloads?
Learn proven app pricing strategies from 9+ years building apps—freemium, paid, subscriptions, and what actually drives downloads.
Read guide → -
Expert GuideHow Many App Features Should I Promote at Launch?
Expert guide to feature prioritisation and launch messaging—learn which app features to promote for maximum impact based on real projects.
Read guide → -
Expert GuideHow Do You Write Release Notes People Actually Read?
Learn how to write release notes users actually read—proven strategies from 9 years building apps that keep people engaged with every update.
Read guide → -
Expert GuideHow Do I Make My App Worth Talking About Online?
Learn what app features drive shareability and word of mouth—practical tips to build social buzz without forced viral marketing.
Read guide → -
Expert GuideHow Do I Pick Between Similar App Store Keywords?
Learn how to choose the right app store keywords using search volume data, keyword difficulty scores, and proven ASO keyword research tactics.
Read guide → -
Expert GuideHow Do I Get Influencers to Talk About My App?
Learn how to get influencers talking about your app through authentic outreach, creator partnerships, and proven social proof strategies.
Read guide → -
Expert GuideHow Do I Use App Analytics to Improve My Launch?
Learn how app analytics and launch metrics reveal user behaviour patterns to fix problems fast and improve your marketing decisions.
Read guide → -
Expert GuideHow Do I Make My App Show Up in Search Results?
Boost your app's search visibility with proven app store SEO tactics, keyword optimization strategies, and ranking factors that actually work.
Read guide → -
Expert GuideHow Do I Get My App Featured on the App Store?
Learn proven app store optimization and ASO strategies to increase your chances of editorial selection and boost your app's visibility.
Read guide → -
Expert GuideHow Do I Stop My App Disappearing in Search Results?
Learn proven ASO tips to improve app discoverability and boost your app store search rankings so your app actually gets found by users.
Read guide →
All Launching Your App Guides
Browse our complete library of expert resources, each crafted to answer your questions and provide actionable insights for building successful apps.
-
→Expert GuideHow Do I Position My App When I'm Not First? -
→Expert GuideWhat Should I Ask Beta Testers During Market Research? -
→Expert GuideHow Do I Create a Launch Community Before Release? -
→Expert GuideHow Do I Create App Preview Videos That Get Approved? -
→Expert GuideHow Do I Get More Downloads From My App Store Page? -
→Expert GuideHow Do I Know Which Marketing Channel Works Best? -
→Expert GuideHow Do I Prepare My App's Privacy Policy for Stores? -
→Expert GuideHow Do I Position a Second App in the Same Category? -
→Expert GuideWhy Do Some App Names Stick in People's Minds Better? -
→Expert GuideWhy Do Similar Apps Get Different Amounts of Downloads? -
→Expert GuideWhy Do Free Trials Work Better Than Feature Comparisons? -
→Expert GuideWhy Do Apps With Great Designs Still Get Bad Reviews?